The branding trend of China's thermos cup industry is significant, and online and offline integration has become a new channel

The branding trend of China's thermos cup industry is significant, and online and offline integration has become a new channel
At present, the competition pattern of the thermos cup industry presents the characteristics of numerous brands and serious homogenization. However, in the Chinese market, the trend towards branding is becoming increasingly prominent. Renowned brands have gained the trust of consumers by integrating online and offline channels to provide a more comprehensive sales channel and service experience. Online channels include e-commerce platforms, social media, etc., providing consumers with convenient shopping experiences and personalized services; Offline channels provide consumers with an intuitive shopping experience and after-sales service through specialty stores, supermarkets, and other channels. In the future, with the changing shopping habits of consumers and the further development of e-commerce platforms, online channels will become one of the important channels for selling thermos cups.