How is the Pandemic Changing the Packaging Market?
Aug 27, 2023
How is the Pandemic Changing the Packaging Market?
Views: 325 Author: Site Editor Publish Time: 2021-02-22 Origin: Site
The COVID-19 pandemic has influence on almost every industry. Many people have the similar experience that a few months ago before the coronavirus forced much of the world to hunker down behind stay-at-home orders.
Since then, when it comes to branding many different kinds of businesses are stuck between a rock and a hard place. How do your products market to consumers under the force of stay-at-home without having your message misconstrued as either pandering or insensitive to the realities of the current worldwide situation?
In this uncertain time, after all, by this point, we’ve certainly all received our fair share of corporate emails insisting that we’re “all in this together.” This type of reassuring messaging can have a rather opportunistic tone, as consumers are understandably wary about brands trying to capitalize on a global crisis.
If you sell products or services that can genuinely help people weather the pandemic, by all means mention that in your branding. For example, if you sell a certain brand of coffee, feel free to highlight the calming nature of these products. At the same time, the growing demand for cups such as fine bone china mugs, eco coffee cup, espresso mugs, etc., cannot be ignored. However, you should be careful not to push the “we’re just here to help” mantra too forcefully, as it doesn’t take much for this messaging to start sounding a bit disingenuous.
What can we do in the Packaging?
As an extension of your branding efforts, you had better consider changing your packaging, either temporarily or permanently. Let’s return to the previous instance of the coffee business. The packaging is likely already to promote the beneficial aspects of these products. Even in times of social normalcy, people still like to drink calming beverages with a host of antioxidants and other helpful ingredients. Meanwhile, as people are more and more scrupulous about hygiene, the cup industry as an additional industry has also been developed. For example, insulated cups, thermal cup, travel cup and so on sell well for the reason of keeping clean and making sure that everyone has their own cup. In addition, if you are environmentally friendly, best cycling water bottle is a good choice.
When it comes to making use of your goods genuinely help people, it is a good idea to highlight your products in many aspects. With this in mind, perhaps now is the perfect moment to update your product packaging to reflect the goodness of your products. You don’t even need to mention the COVID-19 outbreak at all to get consumers thinking about how your products could help them weather the storm.
When it comes to packaging, Senhua is ready to help you find the perfect solutions. Not only can you find a broad selection of different cups and containers by searching our industry-specific packaging catalog, but we can also help you determine which packages would help your branding efforts.
Contact one of our packaging experts today and you’ll receive friendly and helpful feedback on which packages can safely and securely ship your products, as well as help with branding. Especially in a time when people are keeping their in-store comparison shopping to a minimum, anything eye-catching is probably a good idea. We can product many cups such as thermos travel mug, coffee mugs online, cool mugs, etc. And also, the package is very important. Once you’ve chosen the packages you want, feel free to request a sample. As long as you focus on making honest statements about how your products can help consumers get through this trying time, we think you’re on the right track.