What is the experience of using a very expensive mug?

May 05, 2025

What is the experience of using a very expensive mug?
What would you do if you were asked to sell a thermostatic mug for nearly $200? If we want to sell to the busy working mother group, the difficulty seems to be even greater - they are time pressed, love to do homework and plant grass, how to persuade them to pay a premium for a cup of coffee that is always "just right"? California brand Ember has provided the answer. Its core product is a temperature controlled mug. When the water temperature is too high or too low, the product can independently heat or cool and maintain the ideal drinking temperature set by the user. The product is priced as high as 149.95-199.95 US dollars. Ember, founded in 2012, achieved $42 million in sales in 2022 with a temperature controlled mug, thanks not only to product innovation but also to precise marketing efforts. This mug can use intelligent technology to keep drinks at the ideal temperature set by the user, perfectly solving the pain point of mothers who cannot drink hot coffee due to busy schedules. What's even more amazing is that the brand is targeting new mothers by launching temperature controlled baby bottles, further segmenting the market into high-value lifestyle scenarios. From technology blogger reviews on YouTube to deep cooperation with mother and baby influencers, Ember uses marketing leverage to implant the "smart+warm" brand image into users' minds. This article will break down how it turns a mug into a symbol of luxury. Especially in influencer marketing, brands ignite growth engines through precise selection, customized content, and data-driven approaches. In the year 2025, when traffic is scarce, Ember's story tells us that good products can only truly sell "heat" if they are paired with good marketing.

 

Senhua cups company(the earliest name is Senhua Industry and trade company ) was founded in year 2011. General Manager Mr Shi, who from a town of Jiangxi province come to Wuyi county, Zhejiang. He went in for selling vacuum bottle in a company of Wuyi county, he was 22 years old, he liked study and worked hard, after few years he was a excellent salesman and he put his heart into the vacuum bottle . He accumulated rich experiences in tools and developed new production and gained high respect from his customers.

 

In the spring of 2011, he made an important decision, created a his own company Senhua Industry and trade company, in the early period, there are more than 15 employees, and 3 managerment, cover 2000 square meters. Few machines. It is too many difficulty to face in the initial stage. he never stop and go ahead.

In year of 2015, with Chinese Economic rapid development, Senhua has new development chance, Senhua set out to the market abroad and develop quickly. expanding the production, introducing new machines train workers. innovation and Dependability into product line.

 

Today, SENHUA has more than 200 employees, cover 15000 square meters, 4 production line .each year, we develop new items to meet our customer requirement . our products offer OEM/ODM service to many brands in the USA, Europe, Japan. we professionally developing and producing drink bottle, coffee mug, wine tumbler, thermos, sports bottles. Our products meet FDA & LFGB standard.

 

Sincerely welcome customer all over the world to talk about the business with us!

 

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