Milk tea has become a new social model for foreign young people

Milk tea has become a new social model for foreign young people
In China, milk tea is deeply loved by young people. A netizen joked, "Love can be slowly started, but milk tea must be consumed immediately!" It is reported that currently, the new tea market in China is dominated by Naixue's tea and Heytea. A report indicates that in 2019, the number of new tea beverage stores in China was around 500000; As of the end of June 2020, due to the impact of the epidemic, the number of new tea beverage stores in China was approximately 480000.
In recent years, with the upgrading of the Chinese tea beverage market, many mainland milk tea brands have turned to international business strategies and have "landed and blossomed" globally. This includes HEYTEA, a chain tea beverage brand from Shenzhen, China. At the end of 2018, HEYTEA opened its first overseas store in Singapore, taking the first step in exploring overseas markets.
"I prefer milk tea of 3000 tea (Taiwan, China chain tea brand), but the tea flavor ice-cream in Singapore is better than that in China," said Zhao, a Chinese student in Singapore. She also noticed that Singapore milk tea has undergone localization improvements. "I have tasted colorful milk tea at a local shop before, and the taste is good," said Zhao.
According to industry estimates, as of 2013, there are currently about 7000 tea restaurants and about 14000 tea brewers in Hong Kong. According to Taiwan media reports, the data of Uber Eats, an international food delivery software, in August 2022 shows that Taiwan, China, China, delivers more than 10000 cups of pearl milk tea every day.
Who hasn't said a word, Chinese milk tea YYDS!
Milk tea is not only popular in China, but also going global. In the United States, the names of milk tea vary between the East and the West. The residents of the western United States refer to it as the "boba tea". In the east, it is more inclined to be called "bubble tea", where "bubble" refers to the bubbles that appear at the top when shaking milk tea.
"Compared to Hong Kong style milk tea, people prefer pearl milk tea in the United States because pearl milk tea is sweeter and Hong Kong milk is more bitter," said Fu Weiwen, a member of the Florida Chinese Overseas Chinese Association and a senior restaurant operator. He told Southern Metropolitan Daily reporters that in the United States, Hong Kong style milk tea is more popular among Asians, and "Hong Kong compatriots specifically drive to my tea restaurant to drink Hong Kong style milk tea.". He said that to cater to the local taste, Hong Kong style milk tea will also be supplemented with ingredients such as red beans and sago.
According to the United States Joint Market Research Institute, as of 2019, the global pearl milk tea industry has a scale of approximately 2.4 billion US dollars (equivalent to approximately 16.2 billion Chinese yuan). By 2027, it is expected that the scale of the industry will reach 4.3 billion US dollars (equivalent to approximately 29.1 billion Chinese yuan).
The United States Joint Market Research Institute predicts that by 2027, the global pearl milk tea industry will reach a scale of 4.3 billion US dollars. Image source: United States Joint Market Research Institute. Jpeg
The United States Joint Market Research Institute predicts that by 2027, the global pearl milk tea industry will reach a scale of 4.3 billion US dollars. Image source: United States Joint Market Research Institute.
In France, pearl milk tea is highly sought after by young people. Qian Haifen, editor in chief of the French Overseas Chinese Daily, said, "Pearl milk tea has a good taste and is very satisfying. Many young people in France like to drink it." She observed that buying milk tea is becoming a new social mode for young people. "During the epidemic, they have to queue up to buy milk tea while wearing masks. They also chat while queuing up."
In addition, the world's "milk tea fever" is gradually sweeping from offline to online. Many young people, after buying milk tea, share photos and videos of milk tea on international social media platforms such as Instagram and TikTok. Taking Instagram as an example, as of now, there are 2.9 million posts with the "boba" tag on the platform, and 3.01 million posts with the "bulletea" tag.
In front of a milk tea shop on the street in France, a man and a woman were chatting while drinking milk tea. Qian Haifen
In front of a milk tea shop on the street in France, a man and a woman were chatting while drinking milk tea, with Qian Haifen taking a photo.